CarGurus, Inc. launched 'The Big Deal Show' on July 1, 2025, a new campaign celebrating life's biggest moments, particularly those associated with car ownership. The content series features prominent figures from entertainment and sports, including skateboarding legend Tony Hawk and professional snowboarder Zeb Powell.
The series aims to highlight the emotional significance of car purchases and the role vehicles play in personal milestones. This initiative is an extension of CarGurus' national brand campaign, 'Big Deal,' which pays tribute to the important decisions drivers make.
In conjunction with the video series, CarGurus is conducting a summer giveaway, offering drivers the opportunity to win one of three new Nissans. Each vehicle is valued at approximately $50,000, with additional funds provided to cover related expenses, creating a tangible incentive for engagement.
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