CarGurus, Inc. announced the release of its AI-powered search experience on June 9, 2025, integrated directly into the CarGurus website. This innovation aims to deliver a more personalized and intuitive car shopping journey for consumers.
The new feature allows buyers to utilize conversational search, combining expert auto intelligence with real-time vehicle data to research, compare, and shop the largest selection of new and used cars in the U.S. This enables shoppers to search on their own terms and find their best match more efficiently.
Early pilot users of the AI search experience demonstrated strong engagement, spending more time on the site compared to typical traffic. This launch represents the latest application of CarGurus' long-standing use of AI and machine learning, which also underpins its vehicle recommendation engine and Instant Market Value tool.
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