CarGurus, Inc. introduced PriceVantage, an AI‑driven pricing solution that translates more than 10 billion monthly intent signals into real‑time consumer demand data for dealers. The tool delivers custom pricing recommendations tailored to each dealership’s inventory, market, and business goals, and it integrates directly into dealer workflows through automatic updates, VIN‑level activity analysis, and a Chrome browser extension.
Early adopters report that the most engaged dealers achieved inventory turn times five times faster than their top competitors on CarGurus, and dealers who applied PriceVantage recommendations saw a 71% average increase in daily shopper connections. These metrics demonstrate that the tool not only speeds the sale of vehicles but also amplifies dealer visibility, driving higher margins and faster inventory cycles.
PriceVantage expands CarGurus’ suite of dealer solutions and positions the company to capture an additional $4 billion in software and data opportunities beyond its existing $3.5 billion dealer‑advertising spend. The launch signals a broader strategic pivot away from capital‑intensive wholesale operations toward a higher‑margin, data‑centric business model that leverages CarGurus’ vast consumer demand data to differentiate its offerings in a competitive marketplace.
CarGurus’ Q3 2025 earnings, released on November 6, 2025, showed revenue of $238.70 million and EPS of $0.57, beating analyst expectations of $0.55 and $234.57 million, respectively. The strong results were driven by a 14% year‑over‑year increase in Marketplace revenue and disciplined cost management, providing the financial foundation for the company’s investment in AI‑powered products like PriceVantage.
CEO Jason Trevisan emphasized that the company’s “product innovation is driving measurable ROI across inventory, pricing, marketing, and data intelligence,” while Chief Product Officer Ismail Elshareef highlighted that PriceVantage “puts predictive intelligence in the hands of dealers for more efficient, profitable decisions.” Their comments underscore the company’s confidence in the tool’s ability to deepen dealer relationships and accelerate growth.
Investors have approached the announcement with caution, reflecting broader macroeconomic headwinds and the ongoing wind‑down of CarOffer. Nonetheless, the launch of PriceVantage signals a long‑term shift toward higher‑margin software and data services that could reshape CarGurus’ revenue mix and competitive positioning.
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