CarGurus, Inc. announced the launch of its latest national brand campaign, 'Big Deal,' on February 3, 2025. The campaign recognizes the important role cars play in people's lives and the significance of making informed decisions during a vehicle purchase or sale.
The new campaign spots aim to empathize with the major decisions drivers face throughout their buy/sell journey, highlighting CarGurus' role in helping consumers find the best deal. CarGurus is cited as the No. 1 most visited site for shopping, buying, and selling new and used cars.
The 'Big Deal' campaign will be disseminated across various media, including TV networks, connected TV providers, digital platforms, and social media. This multi-channel approach is designed to reinforce CarGurus' trusted position and comprehensive tools for confident decision-making.
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