Instacart (NASDAQ: CART) and Advantage Solutions Inc. (NASDAQ: ADV) announced a strategic partnership today to help consumer‑packaged‑goods (CPG) companies improve in‑store execution. The partnership combines Instacart’s in‑store audit capabilities with Advantage’s retail execution services, creating a dynamic alert‑based model that delivers real‑time insights to brands and retailers.
Instacart’s community of approximately 600,000 shoppers performs in‑store audits on product availability, pricing, placement, and display execution. The insights trigger alerts to Advantage field teams, who act immediately to address priority issues. After follow‑up, Instacart shoppers validate execution, providing objective proof of performance and creating new earning opportunities for the shopper community.
The partnership launched a successful pilot and plans to expand in 2026. This expansion will broaden the reach of the joint solution, increase the volume of audits, and deepen Instacart’s integration with CPG supply‑chain operations.
By adding a new revenue stream and enhancing its enterprise platform, the collaboration strengthens Instacart’s position as a technology partner for retailers and brands, while leveraging its scale and technology to deliver real‑time data that can improve shelf compliance and drive profitability.
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