Instacart and Grubhub have entered a partnership that allows customers to order groceries from Instacart’s network of more than 1,000 national, regional, and local retailers directly through the Grubhub app and website. The collaboration expands Grubhub’s service offering beyond restaurants to include grocery and pharmacy items, with Instacart shoppers fulfilling and delivering the orders.
The rollout began on 28 October 2025 and will be available nationwide by the end of the month in all markets where Instacart operates. Customers can tap a new Grocery icon, select a nearby store, add items, and check out, with real‑time delivery tracking similar to existing Grubhub orders. Instacart plans to add select pharmacies in the coming months.
Grubhub+ members receive free standard delivery on grocery orders of $25 or more from participating retailers, and all customers can get 30% off up to three grocery orders of $75 or more for the next three months. The partnership gives Grubhub access to Instacart’s 20 million users and 415,000 restaurant partners, while Instacart gains a new channel to reach Grubhub’s large user base.
The deal marks the first time Instacart has embedded its full grocery shopping experience into a third‑party platform, signaling a new strategic direction for the company. For Grubhub, the expansion is a significant move to compete more directly in the growing online grocery market, where rivals such as DoorDash and Uber Eats have already made substantial inroads. Grubhub’s market share in the U.S. app‑based food delivery market is around 5%, compared to DoorDash’s roughly 70%, making this partnership crucial for increasing customer engagement and order volume. Grubhub, owned by Wonder Group Inc., has also been exploring autonomous delivery pilots with companies like Avride to enhance delivery efficiency.
Additional context: Amazon Prime members receive a complimentary Grubhub+ subscription for one year, which could amplify the impact of the new grocery offering. The partnership does not disclose financial terms or revenue‑sharing agreements, and specific retailers participating in the initial rollout have not been named.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.