Instacart (NASDAQ: CART) today introduced the Consumer Insights Portal (CIP), a new self‑serve analytics platform that gives marketing, sales, and insights teams instant access to SKU‑level performance, search behavior, substitution patterns, and promotion impact across more than 1,800 retail banners and nearly 100,000 stores in North America.
The portal is built on daily activity from Instacart’s marketplace, allowing brands such as Applegate, Coca‑Cola Bottling Canada, and Advantage Solutions to view real‑time grocery shopping trends and make data‑driven decisions without waiting for lagging reports. Partners can track brand switching, trial drivers, and repeat rates, and use the insights to refine promotions, product placement, and media strategies week to week.
By productizing its first‑party purchase data, Instacart is creating a new revenue channel that complements its advertising business. The portal’s ability to surface actionable consumer behavior in real time positions Instacart as a more comprehensive partner for retailers and brands, potentially increasing subscription fees and deepening long‑term relationships.
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