Casey's General Stores announced a new partnership with GSTV, a national video network at the gas pump. This collaboration will provide Casey's with branded video content at its fuel dispensers across all 2,900 locations in 19 states. The initiative aims to engage customers during their fueling experience.
The partnership is designed to enhance the customer journey at the pump by offering relevant and entertaining content. By capturing customer attention at this touchpoint, Casey's seeks to reinforce its brand message and potentially drive increased in-store traffic and purchases.
This operational enhancement reflects Casey's strategy to leverage technology and media to improve customer experience and engagement. The integration of GSTV's video content is expected to create a more dynamic and interactive environment for guests at Casey's fuel stations.
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