Princess Cruises announced the launch of the 'Sip at Sea' cocktail collection on October 1, 2025. The collection, created in partnership with mixologist Rob Floyd, is now available for purchase on Amazon and on all 17 Princess ships.
The interactive cocktail book offers guests a curated selection of recipes and mixology tips, enhancing the onboard beverage experience. By making the collection available both online and on board, Princess expands its product offerings and provides a new revenue stream for guests.
The launch aligns with Princess Cruises' broader strategy to elevate guest experience and differentiate its brand in a competitive market. While the collection's direct financial impact is modest, it supports the company's focus on guest satisfaction and ancillary revenue growth.
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