CareCloud, Inc. announced on September 25, 2025, the unveiling of Marketware, its hospital-focused physician relationship management and analytics platform. Marketware was added to CareCloud's portfolio as part of its recent Medsphere acquisition.
Marketware enables hospitals to strengthen physician alignment, optimize referral networks, and link engagement strategies to measurable growth. The platform provides actionable intelligence to hospital executives.
The platform is being integrated with CareCloud’s AI Center of Excellence, revenue cycle management tools, and inpatient EHR solutions. This creates new opportunities for hospitals to connect physician relationship data with operational and financial performance.
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