Clear Channel Outdoor's Airports Division announced it has been awarded a 10-year contract to continue evolving the advertising and sponsorship program at Detroit Metropolitan Wayne County Airport (DTW). This win came via a competitive RFP process and extends a partnership that Clear Channel Outdoor began with Wayne County Airport Authority in 2003. The new contract includes local subcontractors Chandler Campbell & Daschle, Bayview Electric, and McConnell Communications.
The new comprehensive media program will incorporate upgraded digital display technology, offering brands enhanced advertising opportunities to connect with over 31 million annual passengers. DTW's frequent flyers are noted for over-indexing in roles as consequential decision-makers, providing a coveted audience for advertisers. Current DTW advertisers include Michigan Medicine and Michigan State University.
Morten Gotterup, President of Clear Channel Outdoor, Airports Division, stated excitement about continuing the partnership for another decade. He emphasized that the advanced media products and solutions integrated into the space will bring brands closer to their desired audiences and revolutionize the airport experience for millions of travelers.
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