Clear Channel Outdoor Holdings, Inc. (CCO) announced a new 10‑year advertising contract with the Metropolitan Washington Airports Authority (MWAA) that will begin on March 1 2026. The agreement, which includes a five‑year renewal option, covers Washington Reagan National (DCA) and Washington Dulles International (IAD) and extends a partnership that started in 2016.
The deal is a key milestone in CCO’s digital transformation strategy. The company will deploy LumiGlass, Prism360 digital columns, and large‑format LED video walls at both airports, and it has set a target of 85 % digital coverage within two years. The upgrades are designed to enhance passenger experience while providing brands with data‑driven, measurable advertising opportunities.
Clear Channel’s track record at MWAA has been a major factor in securing the contract. The company previously grew airport media revenues by 30 % before the COVID‑19 pandemic and nearly doubled the earnings of the prior concessionaire. The new agreement builds on that momentum and positions CCO to capture a larger share of the high‑traffic Washington, D.C. market.
While the contract is expected to generate significant recurring revenue, the company has not disclosed specific financial projections. The long‑term nature of the agreement provides predictable cash flow that is especially valuable given CCO’s debt burden of more than $6.4 billion. The deal also aligns with the company’s broader strategy to divest international operations and focus on higher‑margin U.S. markets.
Morten Gotterup, president of CCO’s Airports Division, said the partnership would “bring even more innovation to DCA and IAD” and that the upgrades would “enhance the visual environment and make the journey through Dulles and Reagan National even more dynamic, intuitive and inspiring for millions of passengers every year.” The contract underscores CCO’s commitment to digital innovation and its goal of becoming the leading provider of airport advertising in the United States.
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