Cardlytics Inc. (NASDAQ: CDLX) today announced a 30% reduction in its workforce, eliminating approximately 120 full‑time employees and contractors. The company will incur $2.3 million in severance and related expenses, most of which will be recognized in the fourth quarter of 2025. CEO Amit Gupta said the move is necessary to protect the long‑term stability of the business and to focus resources on the most critical priorities for partners and advertisers.
The cost‑savings initiative includes actions across employees, third‑party spend, real estate, and operations, and is expected to deliver annualized cash savings of at least $26 million. Cardlytics remains committed to achieving positive adjusted EBITDA for the full year 2025 and 2026, with the layoffs intended to support that goal. The company also emphasized its gratitude to departing colleagues and its commitment to supporting remaining staff as it builds a more resilient future.
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