Cardlytics Inc. has appointed former chief financial officer David Evans to return to the company as CFO, effective January 12 2026. Evans had previously led the firm’s finance and administrative functions from 2014 to 2020, steering the company through its 2018 initial public offering and early growth phase.
Cardlytics’ most recent quarterly results highlighted a challenging revenue environment. In the third quarter of 2025, the company reported revenue of $52 million, down 22.4% year‑over‑year, and a loss per share of $0.07 versus the consensus estimate of a $0.33 loss. The earnings beat was driven by a 57.7% adjusted contribution margin, the highest on record, which offset the revenue decline. The margin expansion was largely attributable to a favorable partner mix and disciplined cost management.
The CFO appointment comes as Cardlytics accelerates its pivot toward the Cardlytics Rewards Platform, a technology‑enabled network that expands the company’s reach beyond traditional financial‑institution partners. By bringing Evans back, the company aims to strengthen its balance sheet, improve liquidity, and execute a long‑term growth plan that relies on the rewards platform’s monetization potential.
CEO Amit Gupta said the company is “thrilled to welcome David Evans back at a critical stage of our turnaround.” He added that Evans’ deep understanding of Cardlytics’ business and his track record of financial discipline will be essential as the firm navigates its restructuring. Evans echoed this sentiment, stating that he is eager to apply his experience to “build on the momentum with financial rigor and disciplined execution.”
The transition is supported by former CFO Alexis DeSieno, who will remain in an advisory capacity until March 6 2026 to ensure continuity. DeSieno’s departure follows a period of cost‑control initiatives that improved the company’s cash flow and positioned it for the next phase of growth.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.