Chanson International Holding announced on July 24, 2025, that its 'baking + same-city delivery' and 'livestream + interaction' strategy has realized significant growth in online sales. This initiative marks a promising start in the company's expansion into online markets.
The company launched its channel on Douyin in 2024, integrating its 'fresh baking' advantage with instant delivery services by leveraging its network of 60 offline stores. Livestreaming from store kitchens provides real-time visuals of the baking process, enhancing customer engagement.
Livestreaming data available to Chanson indicates that average viewer watch time has increased from 2 minutes to 8 minutes, with engagement rates consistently above 30%. Exclusive livestream bundles and urgency-driven promotions, such as 'delivered within one hour within 3 kilometers,' have been instrumental in converting traffic into sales.
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