On October 9, 2025, Charter Communications’ Spectrum brand announced the launch of the Spectrum App Store, a digital marketplace that lets Spectrum TV customers activate, manage, and upgrade the streaming apps included with their Spectrum TV plans. The app store is also available to customers without a traditional TV package, enabling them to purchase streaming apps à la carte. The service is accessible through the My Spectrum App and on Spectrum.net.
The launch represents a significant evolution in Charter’s Seamless Entertainment strategy, which aims to bundle popular streaming services with live TV at no additional cost to subscribers. By consolidating app management in a single platform, Charter enhances the customer experience and strengthens its competitive positioning against rivals that rely on separate app ecosystems.
The new marketplace is expected to improve customer retention and open a modest new revenue stream from app purchases and potential subscription add‑ons. While the immediate financial impact is not quantified, the feature aligns with Charter’s broader goal of increasing average revenue per user and reducing churn, providing a modest but tangible benefit to the company’s long‑term value creation.
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