Life is Good®, a well-known positive lifestyle brand, launched a new line of pet products and pet parent apparel on Chewy on July 9, 2025. The new assortment includes essential accessories such as collars, leashes, food and water bowls, and various types of toys, including plush, rope, and squeaky varieties.
These products, part of Life is Good's 2025 line, feature the brand's signature uplifting designs and pet-themed graphics. The launch also includes human apparel, allowing pet parents to express their connection with their companions.
This partnership expands Chewy's product offerings with a recognized brand, catering to pet parents seeking both functional and lifestyle-oriented products. It aims to deepen customer engagement and diversify Chewy's merchandise categories.
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