Maev, identified as the fastest-growing pet brand in the United States, announced its launch on Chewy, Inc. on February 4, 2025. This collaboration further solidifies Maev's leadership within the raw food category.
The introduction of Maev products expands Chewy's assortment in the rapidly growing frozen raw dog food segment. This strategic move caters to increasing consumer demand for minimally processed and healthy pet nutrition options.
By integrating a prominent brand like Maev, Chewy aims to enhance its value proposition to pet parents and capture a larger share of the premium pet food market.
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