Tom's of Maine, a Colgate-Palmolive company and leader in natural personal care, launched its new Whiten+ Toothpaste on March 5, 2025. This innovative product is designed to remove 95% of surface stains in just two weeks with twice-daily brushing, utilizing naturally derived mineral technology and plant-based cleansers.
The Whiten+ Toothpaste is available in two formulations: Whiten+ Deep Clean (Fluoride) in Peppermint and Spearmint, and Whiten+ Coconut Oil (Fluoride-Free) in Gentle Mint. This offering caters to consumers seeking effective whitening solutions with naturally sourced and derived ingredients, free from artificial flavors, sweeteners, colors, and preservatives.
With a manufacturer's suggested retail price (MSRP) of $5.99 for a 4.0 oz tube, the new toothpaste is now available nationwide at major retailers including Walmart, Target, Amazon.com, and various grocery and drug stores. This launch expands Tom's of Maine's product portfolio and reinforces Colgate-Palmolive's commitment to science-backed innovation in the oral care segment.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.