Rhino-Rack, a brand within Clarus Corporation's Adventure segment, has acquired certain assets of RockyMounts, a Colorado-based company specializing in bicycle transport products. This acquisition aims to strengthen Clarus's Adventure portfolio.
The acquisition is expected to expand Clarus's addressable market to include the broader bike rack and hitch-based products segment. It also aims to accelerate brand penetration in the U.S. and provide an entry point for a new product category in Australia.
The transaction was funded using cash on hand, with specific terms not disclosed. RockyMounts founder Bobby Noyes will remain with the innovation team, contributing his expertise in bicycle rack design.
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