GrabAGun announced an agreement with Compatio AI to introduce an industry-first digital solution for product customization on its website. This collaboration aims to enhance the online shopping experience for firearms, ammunition, and accessories. GrabAGun will integrate Compatio’s Config tool.
The Compatio Config tool will streamline complex customizations for products such as modern sporting rifles, optimizing options across brands, features, technical specifications, and inventory availability. This integration will also include a real-time bundle customization tool.
Marc Nemati, CEO of GrabAGun, stated that deploying Compatio’s tool will elevate the customer experience, driving both engagement and sales. This technological advancement positions GrabAGun to cater to the fastest-growing segments of the firearms market, including Millennial and Gen Z buyers.
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