CNH Industrial completed its three‑year Accelerator Project at its Zedelgem plant in Belgium, marking a €150 million investment in digital manufacturing.
The project introduced a flexible assembly line, advanced planning systems, and AI‑driven quality control, improving material flow and production efficiency. It was carried out in partnership with Flanders Make, VLAIO, and Belgian manufacturers Picanol, Atlas Copco, Vandewiele, Sabca, and Crop’s.
The upgraded facility now supports production of the CR11 combine‑harvester, the company’s next‑generation flagship model that earned a gold innovation medal at Agritechnica 2023. The project also received €1.85 million in financial support from the Flemish government, including €1 million earmarked for R&D suppliers.
CNH’s chief supply‑chain officer Tom Verbaeten said the project positions the company to improve competitiveness, reduce lead times, and strengthen supply‑chain resilience amid broader market headwinds. The company’s Q3 2024 results showed consolidated revenues of $4.65 billion, down 22% from the prior year, reflecting lower industry demand and elevated dealer inventories.
CNH’s strategy continues to focus on emerging markets, product innovation, and operational efficiencies to navigate cyclical demand. The Accelerator Project aligns with Flanders’ ambition to lead in digital and sustainable manufacturing and serves as a benchmark for high‑tech production in Europe.
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