Century Casinos, Inc. (NASDAQ: CNTY) opened a BetMGM retail sportsbook and launched online sports betting at its Century Casino & Hotel in Cape Girardeau on December 1, 2025. The new sportsbook began operating immediately after midnight, offering guests in‑person wagering and access through the BetMGM mobile app and website.
The partnership with BetMGM, announced earlier in 2025, brings a modern betting environment to the property. Large high‑definition screens, comfortable viewing areas, extensive odds displays, manned betting windows, self‑service kiosks, and a dedicated bar create a full‑service experience that encourages repeat visits and higher per‑visit spend.
The launch is part of Century Casinos’ broader strategy to diversify revenue streams and shift from a capital‑intensive model to one focused on operational efficiency. In Q3 2025 the company reported a net loss of $10.55 million, a 30% increase in losses versus the prior year, and revenue of $153.72 million, down 1% YoY. The sportsbook launch is expected to offset these headwinds by attracting new customers and increasing betting volume at the Cape Girardeau location.
Management highlighted that the BetMGM partnership is a key driver for future growth. Co‑CEO Peter Hoetzinger noted that “strength in the East and Midwest regions, as well as in Canada, offsets weakness in the West and Poland.” The sportsbook is positioned to capture the expanding Missouri sports‑betting market, which opened on the same day, and to leverage the company’s existing casino licenses.
While the Q3 results showed a miss on both revenue and earnings, the BetMGM launch signals a strategic pivot that could improve margins and cash flow in the coming quarters. The company’s guidance for 2026 remains positive, with expectations of higher EBITDAR and cash flow as the sportsbook matures.
The partnership also aligns with regulatory timelines, as Missouri’s sports‑betting market officially opened on December 1, 2025. By launching the sportsbook on the same day, Century Casinos positions itself to capture early market share and benefit from the anticipated growth in online wagering.
The BetMGM launch is a material event that could materially affect Century Casinos’ revenue mix and customer traffic, justifying publication.
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