Lumen Technologies announced that it has surpassed 1,000 customers on its Network-as-a-Service (NaaS) platform, with Columbia Sportswear Company identified as one of the key business customers. This platform allows companies to digitally manage and scale their network connectivity on demand, enhancing operational flexibility and efficiency.
Columbia Sportswear's adoption of Lumen's NaaS platform indicates its ongoing investment in modern digital infrastructure. This strategic move supports the company's efforts to streamline its network operations and adapt to evolving business needs, particularly in its direct-to-consumer and global distribution channels.
The utilization of such advanced network solutions can contribute to improved customer experiences and more efficient internal processes for Columbia Sportswear. This aligns with the company's broader strategic initiatives to enhance its digital capabilities and support its global growth objectives.
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