Campbell Soup Company announced a multi-year marketing partnership with Harris Blitzer Sports & Entertainment (HBSE) on October 16, 2024. This collaboration designates Campbell's as an official partner for four major sports franchises: the Philadelphia 76ers (NBA), Washington Commanders (NFL), New Jersey Devils (NHL), and Joe Gibbs Racing (NASCAR), along with the Prudential Center.
The partnership is designed to activate Campbell's 16 leadership brands, including Campbell's, Goldfish, and Rao's, across prominent sports and entertainment markets. This initiative is the first under Campbell's new 'Kitchen 1869' program, which focuses on enterprise-level marketing partnerships and brand alliances to drive growth.
This strategic move aims to elevate and expand the reach of Campbell's brands to millions of fans, fostering unique activations and authentic offerings. The company expects to showcase a variety of its brands in top media markets, leveraging the power of sports and entertainment to connect with consumers.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.