Campbell's Chunky announced on August 18, 2025, a collaboration with Pabst Blue Ribbon to launch two new beer-infused soups. This partnership brings together Chunky's hearty recipes with the distinct taste of Pabst Blue Ribbon.
The two new varieties, Chunky Beer Cheese with Bratwurst and Chunky Spicy Chicken & Waffle with PBR, will be available exclusively at Walmart stores starting in August 2025. This initiative aims to offer bold, unexpected taste experiences to consumers.
To celebrate the launch, the brands are hosting a dive bar takeover event in New York City on August 21, and a food truck sampling tour at Walmart stores across the country in the fall. This collaboration represents a unique product innovation designed to engage fans and drive interest in the Chunky brand.
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