Major League Soccer (MLS) has signed multiyear broadcast partnerships with South Korean streaming platform Coupang Play and sports network SPOTV. These agreements will air Los Angeles FC (LAFC) matches across South Korea.
The deals follow LAFC's signing of South Korea captain Son Heung-min, a move that has generated significant interest among South Korean fans. This strategic content acquisition is expected to capitalize on the heightened national interest in Son Heung-min's performance.
Securing these broadcast rights positions Coupang Play to attract new subscribers and increase engagement on its platform by offering exclusive access to popular sports content. This initiative strengthens Coupang's 'Developing Offerings' segment and its ecosystem in South Korea.
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