Farfetch is upgrading and rebranding its in-house advertising service as 'Farfetch Advertising,' aiming to provide enhanced tools for luxury brands on its platform. This initiative is designed to help regional labels expand their audience reach and enable global brands to accelerate their growth.
The revamped advertising service will offer brands more sophisticated capabilities to connect with Farfetch's extensive customer base. This strategic move is intended to increase the value proposition for brands utilizing the platform, fostering stronger partnerships.
By supercharging its advertising offerings, Farfetch seeks to drive incremental revenue and strengthen its ecosystem within the global luxury retail market. This development is a key part of Coupang's strategy to stabilize and grow the Farfetch business post-acquisition.
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