The Washington Capitals announced Coupang as their new home and third jersey patch partner, a significant marketing collaboration. Coupang's logo is set to debut on the team's jerseys starting with the 2025-26 NHL preseason.
This partnership is expected to substantially bolster Coupang's brand exposure, particularly during nationally televised games. The visibility on a major North American sports team's uniform provides a prominent platform for brand recognition.
The deal represents a strategic move for Coupang to expand its brand presence beyond its primary markets. This type of high-profile sponsorship can contribute to increased brand awareness and potential customer acquisition in new regions.
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