Citius Oncology, the oncology arm of Citius Pharmaceuticals, announced a partnership with Verix AI to embed the company’s Tovana AI platform into the commercial launch plan for LYMPHIR, its first FDA‑approved immunotherapy for relapsed or refractory cutaneous T‑cell lymphoma (CTCL). The partnership, announced on November 21, 2025, follows LYMPHIR’s August 2024 approval and positions the company to bring the drug to U.S. markets in the fourth quarter of 2025.
Verix’s Tovana platform will analyze real‑world claims data to identify high‑impact providers and refine salesforce targeting. By moving from retrospective analysis to real‑time action, the platform is expected to reduce outreach costs, improve physician adoption rates, and accelerate market penetration. The collaboration is framed as a precision‑marketing tool that aligns commercial resources with the most promising patient populations.
Citius estimates the initial U.S. market for LYMPHIR to exceed $400 million, reflecting the unmet need for effective therapies in a rare disease with limited options. The CTCL market is projected to grow as new treatments emerge, and LYMPHIR’s targeted mechanism offers a differentiated value proposition. The AI partnership is intended to give Citius a competitive edge by enabling data‑driven launch tactics that can capture market share more efficiently than traditional approaches.
Citius Pharmaceuticals reported a net loss of $5.4 million in the third quarter of 2025, a figure that underscores the company’s ongoing capital‑raising efforts to support its pre‑launch activities. CEO Leonard Mazur emphasized that the partnership with Verix will help maintain a lean infrastructure while maximizing the commercial impact of LYMPHIR. The company’s strategy focuses on cost discipline, strategic investments in high‑return verticals, and a data‑centric approach to commercialization.
Investors responded positively to the announcement, viewing the AI partnership as a strategic advantage that could accelerate LYMPHIR’s market entry. The collaboration signals confidence in the company’s ability to leverage technology to improve launch efficiency and achieve early market traction.
The partnership with Verix AI marks a significant milestone in Citius Oncology’s commercialization journey. By integrating advanced analytics into its launch plan, the company aims to optimize resource allocation, enhance physician engagement, and ultimately drive revenue growth for its first commercial product.
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