Sprinklr announced on November 20, 2025 that it has expanded its global strategic partnership with SAMY, a social‑first agency that employs more than 1,000 professionals worldwide. The expanded collaboration will combine Sprinklr’s AI‑native Unified‑CXM platform with SAMY’s creative and technology capabilities to deliver a full‑funnel solution that bridges insight and execution for brands across marketing, advertising, research, care, sales, and engagement functions.
The partnership is designed to accelerate the deployment of Sprinklr’s platform in new enterprise accounts and deepen the company’s presence in the social media and advertising markets. By integrating SAMY’s social‑first marketing expertise, Sprinklr can offer clients a seamless path from data‑driven insights to creative execution, a capability that has become a differentiator in the competitive CXM landscape dominated by Salesforce and Oracle. The alliance also supports Sprinklr’s broader strategy to strengthen its core product suites and expand its Contact‑Center‑as‑a‑Service (CCaaS) offerings.
Sprinklr’s Q2 2025 results provide context for the partnership. Total revenue reached $212.04 million, up 8 % year‑over‑year, while subscription revenue grew 6 % to $188.5 million. Net income rose to $12.62 million, and adjusted earnings per share were $0.13, beating the consensus estimate of $0.10. The company’s guidance for the full fiscal year 2025 projects total revenue of $793.9 million to $794.9 million and subscription revenue of $715.9 million to $716.9 million, underscoring a trajectory of steady growth that the partnership is expected to accelerate.
Management has highlighted the partnership as a key driver of Sprinklr’s transformation. President and CEO Rory Read said the expansion reflects “intentional progress” in delivering business value through the AI‑native platform, while CFO Manish Sarin emphasized the company’s focus on becoming a Rule of 40 business, indicating confidence in balancing growth and profitability. The alliance is positioned to generate new revenue streams and deepen customer engagement, aligning with Sprinklr’s goal of becoming a leader in digital customer interaction solutions.
The partnership also signals Sprinklr’s commitment to AI‑powered customer data integration, a trend that is reshaping how brands manage customer experiences. By combining Sprinklr’s AI capabilities with SAMY’s creative execution, the company can offer a more compelling value proposition to brands seeking to transform their digital engagement strategies.
The expanded partnership is expected to strengthen Sprinklr’s competitive positioning, broaden its customer base, and support the company’s ambition to scale its AI‑native platform while expanding its CCaaS footprint.
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