DoorDash has entered a new retail vertical by partnering with Old Navy, allowing customers nationwide to order the apparel retailer’s denim, activewear, and holiday‑specific items through the DoorDash app and receive same‑day delivery. The partnership was announced on November 13, 2025 and is immediately available to DoorDash users.
DoorDash’s platform already serves more than 50 million monthly active users worldwide. In December 2024, over 25 % of those users placed orders from at least one new vertical category, such as retail, indicating strong appetite for non‑food delivery services. The addition of Old Navy is expected to lift that percentage further and increase average order value by tapping into a high‑margin apparel market.
Old Navy operates more than 1,000 stores across the United States and offers a broad product mix that includes denim, activewear, and seasonal holiday items. By integrating its inventory into DoorDash’s on‑demand network, Old Navy gains access to DoorDash’s logistics infrastructure and a large, engaged customer base that would otherwise be difficult to reach through its own e‑commerce channels.
For DoorDash, the partnership signals a continued push to diversify beyond food delivery. The company’s Q4 2024 earnings report showed a 25 % year‑over‑year revenue increase, driven in part by growth in new verticals. Adding apparel is a logical extension of that strategy, as it offers higher average order values and the potential for repeat purchases during the holiday season.
Old Navy benefits by expanding its omnichannel footprint. The partnership provides a convenient, last‑minute delivery option that aligns with holiday shoppers’ desire for speed and flexibility. The same‑day delivery capability is a new value proposition for Old Navy, which traditionally relied on in‑store pickup and standard e‑commerce shipping.
The collaboration is expected to boost DoorDash’s retail revenue and strengthen its position as a diversified local commerce platform during a critical sales period. DoorDash’s ability to leverage its existing delivery network to move apparel products could accelerate the adoption of its retail verticals and increase overall order frequency among its user base.
Industry analysts note that DoorDash’s expansion into apparel places it in direct competition with other on‑demand services that are exploring similar verticals. The partnership also positions DoorDash to capture a larger share of consumer spending in the high‑margin retail segment, which could help offset any headwinds in its core food‑delivery business.
Lee Brown, Chief Revenue Officer at DoorDash, said the partnership “marks an incredible milestone in delivering scale, value, and convenience for consumers nationwide.” Haio Barbeito, Old Navy’s Brand President and CEO, added that the collaboration “introduces same‑day delivery – a whole new value proposition that helps customers save both time and money.”
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