Dayforce, Inc. announced on October 21, 2024, the launch of its mass brand advertising campaign, 'Do the work you’re meant to do.' This multi-channel campaign is being rolled out across television and out-of-home (OOH) displays throughout the U.S.
The campaign's objective is to encourage viewers to embrace simplicity at scale in their HR operations, enabling them to achieve greater purpose and meaning in their work lives. This initiative follows the company's recent announcement to unify its global brand under the Dayforce name.
OOH advertising elements are strategically placed in high-traffic locations such as Chicago O'Hare and Atlanta airports, as well as New York City's Grand Central Station and Penn Station. The campaign utilizes vignette-style stories to illustrate how technology can alleviate administrative burdens and allow employees to focus on more meaningful tasks.
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