Digital Brands Group, Inc. announced on April 2, 2025, the acquisition of intellectual property assets from Open Daily Technologies Inc. The acquired assets include patent applications, trademarks, and software products focused on virtual shopping solutions.
This strategic acquisition aligns with Digital Brands Group's objective to expand its presence in the online shopping space by integrating interactive commerce solutions. Open Daily's tools are designed to enhance online retail experiences and drive consumer engagement.
CEO Hil Davis stated that the acquisition strengthens the company's ability to provide brands with innovative tools to increase conversions, optimize customer journeys, and facilitate real-time online interaction. The consideration for the acquisition was 344,827 shares of common stock of Digital Brands Group, Inc.
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