Digital Brands Group, Inc. announced on September 16, 2025, its strategic direction to deliver a robust suite of technology tools for the eCommerce sector. These tools will be powered by artificial intelligence (AI) and quantum-resilient security.
The company is evaluating initiatives in three core areas: automated IP monitoring and brand protection using AI, data security with a focus on quantum-resilient methods, and additional eCommerce tools for merchandising, analytics, and personalization. This suite aims to provide both protection and performance in the digital marketplace.
CEO Hil Davis stated that the strategy centers on safeguarding brand IP, securing data, and elevating the customer experience. Digital Brands Group plans to develop these tools internally while also exploring partnerships with leading technology firms to accelerate delivery and broaden capabilities.
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