Digital Brands Group, Inc. announced on December 5, 2024, a partnership with VAYNERCOMMERCE to launch its AVO brand on TikTok Shop and TikTok Live. This initiative marks a significant step in the company's evolving digital strategy.
The collaboration will leverage VAYNERCOMMERCE's established studios and influencer talent to facilitate live broadcast interactions. This approach allows influencers and moderators to engage directly with audiences, showcasing AVO products in real-time.
CEO Hil Davis highlighted VAYNERCOMMERCE's experience and marketing infrastructure as key to launching and scaling this new channel. The initial focus will be on AVO products, with plans to extend the same approach to Sundry products in the first quarter of 2025.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.