DDC Enterprise Limited added 100 BTC to its treasury on November 26, 2025, raising its total Bitcoin holdings to 1,183 BTC. The purchase was executed during a market pullback, allowing the company to acquire the digital asset at a favorable price point and further its disciplined, long‑term accumulation strategy.
The acquisition brings DDC’s average cost per Bitcoin to $106,952 and contributes to a second‑half Bitcoin yield of 122%. The 100‑BTC addition translates to 0.039760 BTC per 1,000 shares, underscoring the company’s commitment to building a substantial strategic reserve in the form of Bitcoin while maintaining liquidity for its core operations.
Founder, Chairwoman and CEO Norma Chu said the move “underscores our confidence in Bitcoin as a strategic reserve asset and our commitment to building durable value for our shareholders.” Chu highlighted that the disciplined approach—relying on robust governance and risk‑management—enables DDC to deploy capital when market conditions are favorable, rather than reacting to short‑term price swings.
Investors responded positively to the announcement, reflecting confidence in DDC’s dual‑business model that combines a global Asian food platform with a growing Bitcoin treasury. The market reaction signals that stakeholders view the company’s Bitcoin strategy as a hedge and a source of potential upside, while also recognizing the continued focus on its food‑service operations.
DDC’s balance sheet remains strong, with cash exceeding debt, although the company’s core food business has faced profitability challenges. The Bitcoin yield, however, provides a counter‑balance that may help offset operating losses and support future growth initiatives.
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