Datadog, Inc. announced on May 5, 2025, its acquisition of Eppo, a feature flagging and experimentation platform. This acquisition aims to tightly integrate Eppo with Datadog’s existing Product Analytics suite, creating a comprehensive end-to-end product analytics solution on a single platform.
The unified approach will enable engineers to track code changes with feature flags, while data science leaders and product managers can design and measure the impact of experiments. This helps businesses understand how new features and improvements affect key performance indicators and overall business outcomes.
Michael Whetten, VP of Product at Datadog, highlighted that Eppo’s experimentation capabilities are crucial for safely scaling complex AI systems. These capabilities allow teams to compare multiple AI models, determine user engagement against cost tradeoffs, and accelerate the safe rollout of changes, particularly with the rapid adoption of AI generative code.
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