Delta Air Lines announced an expected collaboration with DraftKings to offer free gaming to eligible SkyMiles Members through its Delta Sync Wi-Fi service in 2025. This initiative aims to enhance the in-flight entertainment experience for Delta's customers.
The potential collaboration contemplates that SkyMiles Members can access free gaming via their personal electronic devices while onboard. Delta explicitly stated that this offering will not include any form of gaming using real money or miles, mitigating direct gambling-related risks.
This partnership provides DraftKings with a unique platform to expand its brand reach and engage with a new demographic of users in a non-traditional setting. It aligns with Delta's strategy to evolve its in-flight experience by integrating digital entertainment options that resonate with a digitally savvy customer base.
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