DraftKings Inc. announced today, September 30, 2025, that it has entered into a multi‑year advertising agreement with NBCUniversal. The deal grants DraftKings exclusive integrations and digital sponsorships across NBCUniversal’s top‑tier sports properties, including the NFL, PGA TOUR, Ryder Cup, Premier League, NCAA football and basketball, NBA, WNBA, and more.
Under the agreement, DraftKings will receive exclusive rights to integrate its brand and purchase digital sponsorships in categories such as online sports betting, iGaming, daily fantasy sports, online lottery products, and online horse wagering. The partnership spans linear, streaming, and digital ecosystems, positioning DraftKings to engage fans during marquee events like the Super Bowl, NBA All‑Star Weekend, and the 2026 FIFA World Cup on Telemundo.
Strategically, the partnership expands DraftKings’ presence in the U.S. sports‑betting market and enhances its live‑betting capabilities by leveraging NBCUniversal’s extensive reach. The deal is expected to increase fan engagement, drive new customer acquisition, and create additional revenue streams through cross‑promotion and sponsorship opportunities. By aligning with a leading media conglomerate, DraftKings strengthens its competitive moat and supports its broader growth strategy.
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