Dolphin Entertainment, Inc. (DLPN) announced the creation of Dolphin Intelligence, a new division focused on AI‑driven marketing and communications services for brands, talent, creators and companies. The launch is part of the agency’s broader strategy to capture the growing demand for artificial‑intelligence solutions in advertising and public relations.
The company’s 2024 financial results provide context for the move. Full‑year revenue rose 20% to $51.7 million, and adjusted operating income turned positive at $0.9 million after a $2.4 million loss in 2023. The turnaround demonstrates the agency’s ability to scale and manage costs, giving it a foundation to invest in new capabilities.
Dolphin Intelligence will leverage the expertise of the agency’s existing consortium, which includes 42West, The Door, Shore Fire Media, Elle Communications, Special Projects and The Digital Dept. By integrating AI tools across these entities, the division aims to offer data‑driven insights, automated content creation and real‑time campaign optimization to clients who are reallocating marketing budgets toward technology‑enabled solutions.
CEO Bill O’Dowd said the launch positions Dolphin to “capture incremental, long‑term revenue as brands reallocate budgets to win in an AI‑driven environment.” Director of Creative Intelligence Mark Anderson added that AI “amplifies the creative moments and authentic experiences that are at the core of what we do,” underscoring the agency’s belief that technology will augment, not replace, human creativity.
While the company has not disclosed specific financial projections for Dolphin Intelligence, the announcement signals a strategic shift toward higher‑margin, scalable services. The move also reflects a broader industry trend, as agencies increasingly adopt AI to improve personalization, efficiency and measurement. The partnership with Loti AI in October 2024—focused on protecting brands from deepfakes—illustrates Dolphin’s growing commitment to AI applications and suggests a foundation for the new division’s technology stack.
The launch is expected to strengthen Dolphin’s competitive moat in the entertainment‑focused agency market, potentially opening new revenue streams and attracting clients seeking advanced AI capabilities. The company’s recent profitability and the agency’s diversified client base position it well to execute this expansion, though it will need to manage integration costs and maintain the creative quality that defines its brand.
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