Krispy Kreme announced the launch of its Trick or Treat! Collection on October 6, 2025. The collection, themed for Halloween, is available in a custom box at participating shops across the United States.
The collection is offered for a limited time and is available at all participating Krispy Kreme shops. Customers can purchase the box directly in-store, aligning with the company’s seasonal product strategy.
The introduction of a seasonal product line provides a modest opportunity to boost sales during the Halloween period. While the launch is a limited‑time offering, it demonstrates Krispy Kreme’s ongoing focus on product innovation to drive foot traffic and sales. The move is expected to generate incremental revenue and reinforce brand engagement during the holiday season.
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