On October 7, 2025, Douglas Elliman Inc. announced the launch of Elli AI, a first‑of‑its‑kind AI‑powered assistant app for its real‑estate agents. The app is initially available to agents in Florida and is fully integrated with the company’s website and intranet. Elli AI allows agents to search listings using natural language, generate branded reports, and share them instantly with clients.
The platform aggregates data from MLS boards, public records, and the web, providing real‑time mortgage rates, school and restaurant ratings, and other market insights. Agents can create personalized lifestyle maps, refine searches, and use the Smart Match feature to view real‑time buyer data from other Elli users. The app also offers a property‑specific editor that generates property descriptions, pitches, presentation strategies, and pricing language.
Michael S. Liebowitz, CEO, said the launch “is designed to help our agents save time on manual searches and repetitive tasks so they can focus on building relationships and serving clients.” He added that the investment in AI reflects Douglas Elliman’s broader strategy to enhance agent productivity and client experience through technology. The white‑labeled platform is part of the company’s ongoing PropTech initiatives.
By equipping 6,600 agents with Elli AI, Douglas Elliman aims to increase transaction efficiency and improve client engagement across its luxury markets. The tool’s ability to deliver instant, data‑driven insights is expected to strengthen the firm’s competitive position in high‑margin markets. The launch marks a significant operational milestone that could drive future revenue growth and agent retention.
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