Dow announced a new pet‑food packaging solution on November 6 2025, developed with Zermatt and Nature’s Variety. The packaging is food‑contact compliant, uses advanced recycling technologies, and is engineered for recyclability.
The solution incorporates 10 % recycled content through a mass‑balance approach and is designed to meet the EU’s Packaging and Packaging Waste Regulation (PPWR) targets for contact‑sensitive packaging by 2030. Nature’s Variety aims to reach 30 % recycled content in its pet‑food packaging by 2030, and the partnership positions Dow to help achieve that goal.
Dow’s launch aligns with its broader sustainability agenda, which includes a 2035 goal to stop plastic waste and close the loop on packaging. The acquisition of Circulus, a polyethylene recycler, and the investment in advanced recycling technologies underscore the company’s commitment to turning plastic waste into valuable resources.
Dow’s Q3 2025 earnings report showed net sales of $10.0 billion, down 8 % year‑over‑year, and an operating EPS loss of $0.19, compared with $10.9 billion and an operating EPS of $0.47 in Q3 2024. The earnings beat expectations by $0.24, driven by disciplined cost management amid a revenue decline, and the company highlighted the new packaging as a strategic growth area that could offset future margin pressure.
The launch expands Dow’s sustainable packaging portfolio and positions the company to capture a growing market for eco‑friendly pet‑food packaging. By partnering with a leading pet‑food brand and a packaging specialist, Dow can leverage its advanced recycling expertise to differentiate its offerings, strengthen brand reputation, and create new revenue streams in the consumer‑packaged goods sector.
As a major operational milestone, the product launch signals Dow’s continued focus on circular economy initiatives and its readiness to meet evolving regulatory and consumer expectations. The initiative is expected to reinforce Dow’s market position and support its long‑term sustainability objectives.
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