Domino's Pizza announced its partnership with Cash App Pay, making it the first nationwide pizza restaurant to integrate the payment option. This collaboration allows customers to seamlessly use their Cash App balance for purchases when ordering from Domino's.
The integration aims to provide greater payment flexibility and cater to next-generation consumers, with 79% of Gen Z and 85% of Millennials reportedly using mobile apps for fast-food orders. Mark Messing, Domino's Vice President of Global Digital Marketing, emphasized the goal of a seamless checkout experience.
This partnership also enables Domino's to connect with Cash App's young and growing user base, potentially fostering long-term loyalty. Alex Fisher, Head of Revenue, North America, Cash App Commerce, highlighted the opportunity to unlock incremental value with these key demographics.
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