Colossus Media LLC, Direct Digital Holdings' supply-side advertising platform, announced the launch of its 'Momentum' program on November 13, 2024. This initiative is designed to support and empower underrepresented publishers in the programmatic advertising space.
The program aims to address challenges faced by diverse publishers by providing them with tools, knowledge, and support to succeed in the competitive industry. Participants will benefit from expertly curated courses covering ad tech, data management, and advanced monetization strategies.
Momentum participants will also gain exclusive access to demand via Colossus-led private marketplaces, allowing them to tap into previously unavailable inventory opportunities and reach new, diverse audiences. This initiative is part of Direct Digital Holdings' commitment to amplifying underrepresented voices in publishing.
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