Direct Digital Holdings announced the formation of its Artificial Intelligence (AI) Council on February 6, 2025. This new initiative aims to demystify and operationalize artificial intelligence for small and mid-sized business (SMB) advertisers.
The council will address the widening disparity in AI utilization between large corporations and smaller enterprises. Its mission is to equip SMBs with actionable AI strategies to enhance their competitiveness in the digital arena.
The AI Council will focus on supporting SMBs in areas such as AI-driven marketing tools, strategic initiatives like AI training programs, and collaboration with technologists and academic leaders. This effort is designed to ensure all Direct Digital Holdings customers have the tools and knowledge to succeed in an increasingly AI-driven world.
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