Direct Digital Holdings announced on October 31, 2024, the unification of its buy-side businesses, Orange 142 and Huddled Masses, under the Orange 142 brand. This strategic merger aims to better serve small and mid-sized businesses (SMBs) navigating modern digital advertising.
The unification allows the combined entity to share resources and operate more efficiently, providing clients with a comprehensive and integrated approach to digital marketing. Clients will benefit from expanded resources and enhanced digital offerings across critical areas, including influencer marketing and organic social media strategies.
The newly unified Orange 142 now serves hundreds of SMB clients, managing over 2,000 campaigns annually. This move is expected to optimize client investments in the digital era and help level the playing field with larger competitors.
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