Orange 142, a division of Direct Digital Holdings, announced the formation of its Emerging Channels Council on November 22, 2024. This dedicated initiative is designed to help small and mid-sized businesses (SMBs) navigate and capitalize on emerging advertising channels such as Retail Media, Social Media, and Connected TV (CTV).
The new council aims to provide SMBs with strategic guidance, best practices, and the latest research to support their investment shifts into these dynamic and rapidly growing channels. This is crucial as SMBs increasingly shift advertising budgets to digital platforms.
The council will focus on providing data-driven insights, tailored consulting, and educational resources to empower SMBs to integrate these channels effectively into their marketing strategies. Lindsey Wilkes, SVP, Business Development, was appointed to lead the Emerging Channels Council.
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