Duolingo's 'AI-first' strategy and its decision to replace contractors with artificial intelligence tools have generated public backlash and concerns about job displacement. Reports indicate that the company cut approximately 10% of its contractor workforce at the end of 2023, with another round of cuts in October 2024.
Journalist Brian Merchant highlighted Duolingo as an example of an 'AI jobs crisis,' noting that contractors, including translators and writers, were affected. This situation has led to discussions about companies using AI as an excuse for downsizing.
The controversy underscores the challenges companies face in communicating AI integration strategies without causing alarm among employees and the public. Duolingo's actions have fueled fears that AI could lead to widespread job losses, impacting its brand perception.
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